Despite the rise of social media and other digital channels, email continues to deliver a high return on investment (ROI) due to its ability to reach a targeted audience, build relationships, and drive conversions.

A website refresh can breathe new life into your online presence, making it more engaging, user-friendly, and effective at achieving your business goals.

It's a series of stages that can vary in length depending on factors like your industry, product, and target audience. While there are many variations of the buyer's journey, this article will focus on a simplified four-step model that includes a crucial extra step for long-term profitability.