Revitalizing the Kid’s Of Immigrants digital presence and boosting sales.
Kids of Immigrants is a brand, cultural collective and movement fueled by love and a drive to inspire all people. We are all cut from different fabrics but together make a whole, bound together by our resilience and profound pride for our diverse cultural backgrounds in pursuit of living our parents' wildest dreams.
Kid’s Of Immigrants partnered with Vice Versa Strategy to reimagine their digital experience, focusing specifically on website design and development.
What We Did
Engaging in our web optimization service, our digital product team focused on improving the overall customer journey, reducing any friction in the path to purchase, and matching the brand aesthetic goals of the business.
Display pricing on product landing pages
Related products on PDP
Display stock limit warning
Homepage carousels
Product feature on homepage
Complete fit guide control
Showcase featured / related products
As well as key features on their homepage:
Slideshow control with autoplay, loop, and style options
Drag & drop and reorder sections
Key Features
Klayvio integration Results
+13%
Increase In Open Rates
65%
Average Open Rate Over 1 Year Period
+5%
Increased Average Click Rates
8%
Average Click Rate Over 1 Year Period